Every business to business company is looking for online exposure. But that doesn’t mean they can sit back and hope for their company to be seen by their target audience of other businesses looking to use their services. In fact, Marketo says 77% of purchasers say they won’t speak to a salesperson until they’ve researched the company. This is where businesses look to Search Engine Optimization (SEO) experts to get them the correct keywords to rank for and the proper advice for how to get there. However, SEO is no longer just about optimizing for keywords in hopes you’ll be
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